Joelly Goodson (AKA the Branding Badass) is an award-winning Branding Expert who’s passionate about helping her clients create brand awareness to increase profit. She is a Sr. Account Manager at Genumark, one of North America’s leading promotional products distributors.

Josh Ellis joined PPAI (Promotional Products Association International) in December as the new publisher and editor-in-chief for PPB magazine and the Association’s various digital and print publications.

Genumark is the largest Canadian owned-distributor and recently named Mitch Freed its new Chief Executive Officer.

Jason Lucash is retiring from promo and stepping down from his role at HPG as Chief Development Officer.

Today on the skucast, we talk about Lee Fine and Robert Lederman’s successful partnership as it enters a new season for Juice Marketing.

Now that we know WFH is here to stay and moreover, as we look to 2021 as the year when we have to make some tough decision about whether to be in the office or change our infrastructure to offer remote options, we’re facing more challenges ahead.

Mitra is one of our special guests speaking at skucon on January 7th, where we’ll talk further about How to Create Merchandise Experiences That Connect and in today’s episode we talk about building iconic brands, licensing, creating high-demand merch experiences and we chat all around this intersection of art and commerce.

We had the privilege of welcoming Rener Gracie to a skucast Live! episode this week, and what an insanely energetic time, learning from a master instructor in sales, problem-solving, and passion!

Today on the skucast, we sit down with Catherine Graham (commonsku’s CEO) and Mark Graham (commonsku’s President and Chief Brand Officer) and talk about what a momentous time we live in for innovation, and what the future will continue to unfold for us as we move forward.

Today on the skucast, we’re joined by Denise Taschereau and Karie Cowden on behalf of PromoCares. PromoCares brings awareness to environmental responsibility, ethical sourcing, diversity equality inclusions, sustainability, and community impact in the promotional products industry.

In this episode, we’re bringing you highlights from the event that include some of the best sales tips for creating sales, growing sales, and leading your sales team!

On this episode of skucast, we sit down with Stan Phelps and Roger Burnett co-authors of the new book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact.

Today on #skucast we discuss the lessons we have learned early on and throughout our careers. We unpack the helpful tips and advice we were given that changed our way of thinking from those who are considered visionaries.

Today Nathan Goldberg joins the #skucast to share why you should keep asking questions, build strong relationships, and seek new ways to provide value.

Mike Michalowicz, commonsku Sessions at Home keynote, joins us today to discuss why different is better in business, marketing, and sales. Join us for a fast and rich conversation with the man whom Simon Sinek declared, “the top contender for the patron saint of entrepreneurs.”

In today's episode of #skucast we're joined by Joseph Sommer and Christa Ramus of Whitestone Branding, a distributor honored with a place on the Inc 5000 list of fastest-growing private businesses in the U.S. for the third year in a row.

On Tuesday, September 1, 2020, we hosted our first-ever live skucast episode! This skucast Live offered attendees the opportunity to peek behind the curtain and discover how Jason Lucash and the HPG team developed the Batch & Bodega concept.

Nevin Bansal joins the #skucast today to share how the Elevate program at Outreach Promotional Solutions helps small businesses and non-profit organizations tackle their toughest marketing challenges.

We sat down with Simon Polet, half of the dynamic duo that make up the Brussells-based company Merchery, who launched their new business in the middle of a pandemic.

Today you’ll hear how these mastermind groups formed and how business relationships can blossom into friendships forged through transparency, confidentiality, and trust plus, and how to either start your own mastermind group or join a group, plus the keys to a vibrant mentor/mentee relationship.