Episode 162: Purpose is the New Black with Stan Phelps and Roger Burnett
Impressions aren’t enough to attract new customers, there are much deeper aspects at play today around purpose and trust.
Today on the skucast, we sit down with Stan Phelps and Roger Burnett co-authors of the new book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact. Red Goldfish is a part of a series of books that Stan has created, called Purple Goldfish that focus on a range of topics from attracting raving customers to driving employee engagement and more.
Stan is a keynote speaker and workshop facilitator, his work is designed to help business owners differentiate their businesses from their competition through his proven I.D.E.A model, helping them increase customer loyalty and sales. . A master storyteller, Stan has presented keynote speeches and workshops at over 300 events, including TEDx and for Fortune 100 brands such as IBM, Target, and ESPN.
Roger is the co-founder of PromoCares and one of the founding chefs at PromoKitchen, host of the popular So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast. He’s the founder of Social Good Promotions, a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes while also donating marketing services to non-profit organizations in the communities they serve.
Today, we chat with Stan and Roger about:
How COVID-19 will likely impact purchasing habits
What the phrase ‘Purpose is the New Black’ means and why Stan believes we’re on the cusp of the 4.0 version of business
The 8 brand archetypes and their connection to brand identity
The 5 key categories to leverage your purpose and increase your engagement and impact
Brands that inspire Stan and Roger
Untapped marketing opportunities in the post-COVID era of the promotional products industry
What the Trust Index is and how the role of trustworthiness impacts buyer decisions
And much more!