The Backpack
The Backpack is a newsletter that features trends in merch, top articles and podcast episodes, and global news impacting merch life. Packed full of new content on the first and third Friday of each month by your friends at commonsku.
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The promotional products industry is constantly changing. We'll share the latest news so you don't fall behind.
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The latest podcast episodes and articles on how to grow your promotional products business.
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We scour the web for global trends so you don't have to! The latest and hottest trends in one place!
In this issue: Numo + Created Co: Two Iconic Brands; The ACLU’s 4/20 Merch Collection is 🔥; What is SEPTA and why is its merch going viral?; The first wearable AI is here
In this issue: Aldi’s Rizz Game, Insane; 1,000 Miles Across Texas; Is Your Nat’l Park This Cool?; “Ciao Down”
In this issue: What is Re-Commerce?; Make Your Team a Profit-Making Machine; The Golden Age of Movie Merch; The $2.99 Tote Causing Chaos
In this issue: Kids of Immigrants Merch; From The Bachelor to Generous Coffee; Lego’s Rad Merch Survey; Taylor Swift’s Merch Needs Your Help
In this issue: Brooklyn Circus: A Masterclass in Merch; Future Proofing Promo; Logo Slapping vs. Marketing Genius; Supply Chain Tariff Wars
In this issue: Miller Lite’s merchified beer run; 10 visionary ideas shared at skuconX; “Big dumb cups” making big news; Who’s better at merch? Dems or Republicans?
In this issue: Luna Luna Art Park Merch: Unearthed from 1987; The Brand That Gets Remembered Gets Bought; Is This the New Merch Anthem? “Swag Surfin”; Sick Saltburn Merch?
In this issue: Hottest Thing on the Menu is Merch; Come Hang with Us at Expo!; Get Ready to Embrace “Quiet Outdoor”; The Luke Combs Tumbler Debacle
In this issue: Pantone’s Peach Fuzz (Color of the Year); Year-End commonsku Recap!; ACH Payments with Stripe are here!; Heinz is Serious About Protecting Their Brand Color; Pinterest’s Annual Trend Report
In this issue: Wonka Merch the New Barbie Merch?; Your 2024 Goal Planning; New on commonsku: Supplier Spend Report!; Behind the Stanley Cup Car Fire Story; Why 2025 Political Candidates Love Merch
In this issue: Upcycling is HOT!; Your 2024 Goal Planning; Our Merch, Ourselves; Fairware’s (awesome) Impact Report
In this issue: commonsku in the News; Not Your Average Cannabis House; The first major player to drop an AI Creator for merch has arrived; skuconX is SOLD OUT!; Ace Hotel is easily one of our fave merchifiers
In this issue: CEO Summit: Trust, Transparency, and Change; Drake Uses Bat Signal to Hand-Deliver Merch; Spotify Drops Merch Hub to Highlight Your Embarrassing Listens; Get Your Tickets Before They’re Gone!; Emily Ratajkowski’s Literary Merch
In this issue: Covetable Merch with Butterfly Cannon; Ryan Reynolds Needs Your Help with Merch; The Return of Event Merch; skuconX!; Pokemon + Van Gogh = Uh Oh
In this issue: The Merch Multiverse (Behind the Branding!); Vibe Check: My Muy Bonito Guayabera; Trends alert: Creator-Driven Merch; skuconX is Selling Out Fast!; Neuromarketing Makes My Brain Hurt
In this issue: The Astonishing Growth of Delegate CX; $70k Grizzly Merch & Zac Efron; A Few Short But Important Lessons via TikTok; skuconX is Live!; YETI’s Environmental Mic Drop; Customize to Strategize!
In this issue: commonsku Brings on Investment Partner; Merch Boosts Music Sales to #1; Meme Merch Drives Pres Campaign Traffic; Grow Your Team with Global Talent; Stop, Just Stop
In this issue: [Brand] Fuel for Good!; The Politics of Power Merch; Merch Vids: Up-and-coming Trend; How to Work with (Almost) Anyone; The First AI Merch Experience?; DCX x commonsku
In this issue: Your Barbie Guide to Sourcing Pink Merch; Give a Cluck & Ice Cream [Merch] Throwdown; Bucket Hats vs. Baseball Caps!; My Kinda Town, Chicago Is; What’s Sonic Branding?
In this issue: Brand EQ Drives Sales; Bear Wanders into DC, Gets T-Shirt; Moonshoes? Birth Certificates for Shirts?; My Kinda Town, Chicago Is; Looming Shadow on the Supply Chain
In this issue: Big Slick’s Big Merch Energy; Makin' an (un)splash!; Nascar’s Good Merch Vibes; Made in the USA Def on the Rebound!; The New Manifesto for Teams; The AI Easy Explainer
In this issue: Swag vs. Merch; Makin' an (un)splash!; From NBA Dreams to Merch DreasNascar’s Good Merch Vibes; Made in the USA Def on the Rebound!; The AI Easy Explainer; The New Manifesto for Teams
In this issue: Obsessed with Original Faves; Makin' an (un)splash!; Is your client rainbow washing?; AI: What’s trending actually helpful; Seth Godin exclusive drop; Trends Watch Webinar (Featuring Melissa McCauley / Numo); *Blushes* - GCTWFL
In this issue: What Top Merch CEO’s Think; FastCo, Still Takin’ Swings at Swag; Merchella!; Big brands, Merch, & Love; An Exclusive Seth Godin Book Drop!
In this issue: Client Loyalty Love That Lasts; To Swag or Not to Swag?; Merch a Burnin’! + Stealthy Swag; UPS: Indisputable merch pros; Inspo for Eco!; Pssst. We have a secret. High-profile guest alert.
In this issue: Google’s Doom Clock on Your Website; Waystar | Royco Killin’ it With Merch; A 401 Lesson for Brand Collabs; “Certified merch chaos”; How the Hottest Brands in Promo Differ; Shoe Dog
In this issue: The Biggest Gathering of Promo Tech 🤓’s Ever; Promo Impacted by SVB Crisis; Are Your Merch Collections Size-Inclusive?; Imprint Engine’s Bold Brand Strategy; Master CSKU @ CSU; Shoe Dog
In this issue: Curiosity Killed the Promo Cat; The Oscars: How Swag Sways the Votes; AI + Merch? It’s Coming; China is Now Manufacturing in Mexico; Wait, wait – Workplace Conflict is Good?; This Is Not a T-Shirt
In this issue: The Promo 2.0 Problem; Whataburger or In-and-Out?; Subtle Swag + Coded Merch; The 90-Day Sprint; Saddle Up skucampers, We’re Kicking It In Austin!; This Is Not a T-Shirt
In this issue: Welcome to the Promo Multiverse; The Real Pros at the Superbowl; “Don’t Knock It Til You’ve Fried It!”; CRO Secrets and Real-Time Growth; Camp with us!