Episode 157: skucast Live! How to Craft New Experiences with Merch in Today's Environment with Jason Lucash, Batch and Bodega
On Tuesday, we hosted our very first skucast Live! It was a fantastic experience for our first live skucast and if you didn’t get a chance to attend, we’re bringing the audio to you today, our topic was “How to Craft New Experiences with Merch in Today’s Environment” featuring Jason Lucash, co-founder of Origaudio and now Sr. Vice President of Marketing and Innovation at HPG.
Many of you know Jason, but if you’re new to the industry, Jason Lucash is known as our industry’s lovable rogue and highly respected for his merchandising prowess not only in our industry but outside of our industry and internationally as well, Jason was recognized as
Entrepreneur Magazine's Entrepreneur of the Year
His Origaudio product was featured as Time Magazine's 50 Best Inventions of the Year,
4 times on the INC 500
Notorious as the winner of ABC's Shark Tank
Today, we peek behind the curtain and discover how Jason and the HPG team developed the Batch and Bodega concept, a new food concept featuring cleverly curated branded merch with passionate small-batch food makers across the country including brands like fourth-generation-owned Byrd’s Cookie Company in Savannah, Georgia; toffee cracker startup Legally Addictive in Brooklyn; Martin’s Pennsylvania Dutch Pretzel company in Moira, New York and many more with even more to come! We talk with Jason about the inspiration behind the concept, ideas on how to go to market, overcoming price objections, and much more.
As part of this skucast Live event, we teamed up with Batch & Bodega to randomly select 100 attendees to win an exclusive Batch & Bodega gift pack. All of the winners have now been selected and notified.
Our very own Account Manager, Ashley Colautti, reacted to this first live skucast, check it out here!