Episode 218: How to Be a Branding Badass with Joelly Goodson
Joelly Goodson (AKA the Branding Badass) is an award-winning Branding Expert who’s passionate about helping her clients create brand awareness to increase profit. She is a Sr. Account Manager at Genumark, one of North America’s leading promotional products distributors. She’s also the Creator and Host of BRANDING MATTERS - a podcast dedicated to helping small business owners and entrepreneurs learn about all things branding.
Named one of "The 10 Best Branding Podcasts in Canada" by Feedspot, Branding Matters is also ranked #6 on Goodpods 100 Top Indie Marketing Pods. And most recently, it was the only podcast to be listed on Dale Denham’s list the #Online18 for 2022: Promo’s Most Influential Social Media Voices
In her spare time, Joelly volunteers for Gems For Gems, a charity dedicated to helping victims of domestic abuse empower themselves.
Everyone has a story. And every story finds its audience.
Part of Joelly’s story is also every successful salesperson’s story, a story of growing and unprecedented success, followed by an unexpected, surprising drop in revenue …. and a climb back. This is Joelly's story about how she faced a sudden crisis in every area of her life and how this experience changed her outlook and shapes her path forward today. We talk about:
The choice to use fear as a motivator instead of a debilitator
How sharing your expertise has a way of validating and affirming your intrinsic value
The distinctions between marketing, branding, and sales
The crucial importance today of linking branding+sales and how even the word sales is becoming outdated
And, as she builds her business back, the key ways she chooses to build differently
Join us as we learn through Joelly’s inspiring story about loss, recovery, and growing with grit!