Episode 213: Rebooting Your Business for Growth with Lee Fine and Robert Lederman, Juice Marketing
They were the most unlikely pair to form a partnership and yet several years later Robert Lederman and Lee Fine find themselves in the middle of an incredible growth season professionally and personally as they co-navigate the creative powerhouse known as Juice Marketing.
Lee Fine is the Co-Founder and Head of Sales & Strategy for Juice. His sales and marketing experience spans 23 years working for (or alongside) some of the world’s most recognizable brands, including Pepsi & Amazon and he’s respected for his brilliant creativity and passion.
Robert Lederman is Co-Founder and Head of Sales & Operations for Juice. Robert is highly regarded in the merchandise world as an activation guru. Aside from impacting the sales growth at Juice, Robert is the architect behind the backend procedures Juice uses daily to run its business efficiently.
Today on the skucast, we talk about their successful partnership as it enters a new season for Juice Marketing. We also chat about:
The difficulty of deciding what it is you will do what you won’t do for clients
Client diversification as a never-ending process
How Being open to talent acquisition can create incredible opportunities
Why they felt the need to change their infrastructure and the importance of focusing on ops in your organization today
Join us as we chat with one of the most imaginative brands today: Juice!