Episode 159: Different is Better with Mike Michalowicz
Mike Michalowicz is the Founder of Entrepreneurship Made Simple, where he simplifies entrepreneurship to help companies through uncertain times. Mike is an entrepreneur, guest speaker, consultant, and author of Clockwork, Profit First, The Pumpkin Plan, and The Toilet Paper Entrepreneur (described by BusinessWeek as a business cult classic). He has more than half a million readers of his books and has built four multi-million-dollar companies.
Mike joins us today to discuss why different is better in business, marketing, and sales. We chat with Mike about:
The key lessons Mike has learned this year as he transitioned to working remotely
The adjustments Mike has seen companies making to adjust to virtual business
Why some companies are going deeper into service-selling over traditional selling
Why businesses need to focus on tweaking their offerings, having empathetic communications, and actively reaching out to their customers
Why different is better and getting your business noticed using the brain's core function of noticing the unknown
Marketing using the differentiate, attraction, and direct protocol
Join us for a fast and rich conversation with the man whom Simon Sinek declared, “the top contender for the patron saint of entrepreneurs.”