Episode 93 Supplier CMO Series, Jason Lucash with Origaudio
Jason Lucash is the CEO, CMO, and Co-founder of Origaudio. Hub Promotional Group acquired Origaudio in 2018, where he is now responsible for heading the Marketing/Creative and Product Development departments. In this episode, Jason joins Mark Graham, commonsku's co-founder and Chief Platform Officer, to discuss the marketing decisions that have led to Origaudio becoming one of the most original brands in the promotional products industry, including:
- Why Origaudio decided to invest in marketing people over salespeople and how Origaudio spends its marketing budget.
- How he balances leading a company as a CEO and Chief Marketing Officer.
- Outside-of-the-box trade show booth experiences and why physical marketing products do better offline.
- How to get customers to engage with your brand.
- The most and least effective marketing channels used by Origaudio.
- Why Origaudio chooses to never offer free product samples.
- The biggest marketing challenges they face today.
- What Origaudio's perfect distributor would like.
- The differences between online and offline distributors.
- How Jason’s role has changed since joining Hub Promotional Group.
- How Origaudio and Hub Promotional Group will bring their different marketing strategies together.