Eric Liedtke was responsible for ushering in some of the most famous collabs ever produced such as Kanye West’s Yeezy and Beyonce’s Ivy Park. And now, Erik has stepped away from all that and started a fascinating brand called Unless Collective. Unless makes plant-based streetwear designed to leave zero plastic waste.

Debbie Grishman founded Cowdin Collaborative to help leaders get unstuck. Think of Debbie as a Peloton instructor for your career or a fiercely intelligent counselor for your business, she has nothing but your best interests at heart, she’s an intense listener and coach, and she has only one ambition: to help you discover roadblocks and realize a better (or maybe clearer and less confused) version of yourself.

Clients are seeking higher quality merchandise experiences as evidenced by some of the most notable distributors seeking the Original Favorites brand, join us to hear why!

In today’s episode, we ask Pierre and Camila to break down the process they went through and the impact it has had on the clarity of their mission. Plus, we talk about the difficulty of navigating –as a supplier– between providing transparency as a manufacturer and working through their distributors while creating a memorable brand for both.

Kate Hallett, CMO at Harper + Scott is one of my all-time favorite guests because she is a) brilliant b) she doesn’t hold back, she’s very forthcoming about her experiences and c) has expertise as a client, a journalist, and a distributor/agency.

The challenge now is sifting the signal from the noise. AI news swings from Armageddon to Utopia. Research, like the Goldman Sachs report that revealed 300 million jobs would be lost due to AI, or OpenAI’s prediction that 80% of workers will use AI, to even AI leaders stating that AI will be “more disruptive than the pandemic,” are becoming normal daily headlines. 

If you are struggling with any of these: getting the most out of your day, prioritizing the important things, planning, even just feeling lost in the volatility of change in business — have we got a refreshing episode for you. 

This year, many distributors are in the process of rethinking their brand strategy and their visual identity, including, of course, their digital presence, and whether you are doing this or not, there are some big changes coming with Google Analytics on July 1 that everyone needs to act on now, which is why we invited our in-house expert on Digital Marketing, Luke Williams, to the skucast to talk about these topics. Luke is a digital marketing specialist in web enhancements, google analytics, paid and organic search, and more.

Ask anyone who has been through it, recreating a brand identity and then overhauling your website is a long slog. It’s like the Russian nesting doll of marketing projects. Every time you unpack one question, it begets another, and on, and on, and on. 

We’re building a new series on how to create a powerful brand strategy and brand identity. Over the past few years, many distributors and suppliers have reconsidered their brand strategy and brand identity, and for good reason, many of us have emerged from the pandemic with somewhat of an identity crisis. This series will highlight stories from some of the most inspiring strategists and their companies, plus tips from their experience as they reinvent, refresh, and promote their brand.

Today, we talk with Liane all about conflict: how to do it right, how to channel it for good, how to not let conflict become a debt snowball, and how to flip the fight for good!

With more than twenty years of experience in the apparel industry's retail, wholesale, and manufacturing sectors, Jerry Wheeler brings a unique perspective to the business. In 2008 he founded EcoCentric Brands, a sustainability consultancy built on the premise of an integrated bottom line that equally values human, natural, and financial capital.

In today’s episode of the skucast, we’re bringing you a live session recorded at skucon 2023, “CRO Secrets to Driving Sales Success.” Our panel is hosted by Catherine Graham, commonsku’s CEO, and our guests are Trina Bicknell, CRO of HPG; Sam Kates, Chief Sales Officer for Spector and Co.; and Holly Brown, Chief Revenue Officer at Polyconcept.

Whether you are a team that is in-person and at the office 100% of the time or whether you are a hybrid team or completely virtual, we are all figuring it out: trying to find the best way forward to work on strategy together while maintaining a strong culture

Content is not a marketing tactic, it’s a key: when done right, it opens a new opportunity. 

And we can think of no better way to celebrate our 250th episode than by inviting commonsku cofounders Mark Graham and Catherine Graham on today’s episode to talk about the major trends driving and shaping the future of our industry and the sometimes small-scale and quiet changes happening beneath the surface that will become seismic disruptors in the immediate future and over the next 2-3 years.

donothingclub is a collaborative design project curated by Ben Gabriel and Julian Trompeter based in New York City focused on exploring the potential of connection through design.

Drawing inspiration out of the city they’re from, inclusive of music, art, and performance, donothingclub aims to deliver limited merchandise, unique designs, and one-of-a-kind experiences.

Today we talk with Michael about how to tame your advice monster as a leader and how to transform your leadership by embracing curiosity-driven coaching. And whether you’re in a leadership position or simply work with others, you’ll learn some fascinating tactics you can use now!

Microsoft dropped their first capsule collection called Hardware and to create their branded clothing line they partnered with Gavin Mathieu, Creative Director and CEO of Supervsn Studios, the LA Times called Supervsn LA’s premier streetwear energy brand.

Here's the thing about that piece on swag by Elizabeth Segran in Fast Company: it missed the mark. Where Fast Company is right: No one wants the return of useless low-quality conference swag that ends up in the trash. No one. Not recipients, not buyers, and (surprise!) not sellers.