Episode 266: How to Craft a Visual Identity That Sparks Curiosity + Speaks Truth (with Kate Hallett, CMO, Harper + Scott)
Kate Hallett, CMO at Harper + Scott is one of my all-time favorite guests because she is a) brilliant b) she doesn’t hold back, she’s very forthcoming about her experiences and c) has expertise as a client, a journalist, and a distributor/agency.
Harper + Scott, one of the industry’s most respected brands, rolled out a new website and visual design, and in typical Kate fashion, she breaks down the process, the priorities, and her lessons learned, we chat about everything from:
How to use your brand to spark curiosity + speak your truth
Knowing and communicating your worth
And really … all the brand existential things that one encounters when you’re suddenly faced with re-examining your message and purpose
Even if you are not in the process of rebranding or refreshing your visual identity, Kate has some epic tips on how to value your work and bringing forth the best version of all you and your team do on behalf of clients.