Episode 3: Building a Lifestyle Brand with Jae and Katy Lee of RuMe


Our guests this episode are Jae and Katy Lee, the creative powerhouse and entrepreneurial duo behind RuMe.

For those of you who haven’t heard of RuMe, they are a major distributor of stylish, functional consumer products such as travel bags, organizers, and home and office supplies. The name RuMe stands for ReUseMe and is the cornerstone of the company’s branded products. Their products are created from reusable materials to provide consumers with sustainability and style in their everyday products. The company’s products are the choice of leading retail stores across the country including Whole Foods, Target, and The Container Store. Additionally, they are the premier corporate brands for major online companies including eBay, Facebook, and Google.

Jae and Katy have carved out an exciting niche within the bag category and they are on a growth tear. Their passion for combining fashion and function has since expanded beyond bags and their product line reflects Jae’s love of technology and Katy’s passion for creative expression and design.

It's this creativity and trend-savvy approach to building a lifestyle brand that makes us honored to have RuMe as a presenting sponsor of skucon Chicago this summer. This episode digs into the RuMe story, the problem they set out solve with their bags and what it takes to juggle a marriage and a business partnership. Happy listening!

skucast explores the Who, What, Why and How of the promotional products industry. It shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business.