Episode 152: “Less is the New Luxe” the Trends in Demand NOW (Vicki Ostrom, Futurist)
What is “lessidence?” Or how about “prepared essentialism?”
Today, we’re joined by one of our favorite guests, futurist and trend editor Vicki Ostrom (Sanmar) to update us on all the trends in demand now. Vicki is a specialist in identifying societal trends and translating them into profitable products. With 20 years in the fashion industry, she has designed for companies such as Eddie Bauer, Tommy Bahama, and JCPenney. In today’s chat, we talk about:
How COVID has accelerated all the trends for comfort, peace of mind, and security
The importance of the home now and its impact on how we merch for the home experience
Lessidence: How less is the new luxe
The growing trend of indulging in stillness
Seeking comfort through therapeutic shades
JOMO: The joy of missing out
The term “prepared essentialism” and the spiked in outdoor gear demand
We love having Vicki back because trends are vital to our brands and our merchandising efforts, join us for an insightful and calming episode as we chat all-things-trending!