Trend Watch: The Barbie Effect
A vibrant and powerful color has taken center stage – pink! With the highly anticipated Barbie movie captivating audiences worldwide, pink has emerged as a dominant color trend, not only influencing the world of fashion and lifestyle but also leaving its mark on branding and promotional products. This iconic hue is capturing the hearts of consumers everywhere, ushering in a new era of Pink Barbie Merch that celebrates the beloved cultural icon.
Join us as we delve into the pink phenomenon, exploring how companies incorporated this color into their collections and how the promotional product industry is keeping up with the Barbie-inspired craze.
Brands Creating Barbie Collabs
Fashion brands like Forever 21, Gap, and Primark have designed official clothing lines with Barbie in mind; luggage company Beis unveiled a bright pink travel gear collection in anticipation of the movie; and NYX Cosmetics introduced a stunning Barbie-inspired makeup set. It's a Barbie extravaganza, and these brands are taking center stage with their fabulous creations!
These examples are just the beginning! There are many other big-name brands that have delved into the world of Barbie merch. From renowned fashion houses to popular beauty labels, countless brands have been inspired by the iconic doll to create their own unique and fabulous Barbie-themed collections.
Glow Recipe unveils the enchanting Barbie Skincare Collectable Kit, fusing skincare expertise with Barbie's allure. This limited-edition set boasts glow-enhancing products, adorned in Barbie-inspired packaging, capturing the iconic charm. As the Barbie movie generates excitement, Glow Recipe's kit is a delightful addition to any beauty enthusiast's collection, offering a radiant skincare experience inspired by the beloved doll.
Kipling launches an exciting Barbie bag collection, blending playful designs with functionality. This vibrant line of backpacks, crossbodies, and totes embodies the iconic Barbie style, appealing to fans of all ages. Step into the world of fashion and nostalgia with Kipling's Barbie-inspired bags!
Suppliers Following Barbie Trend
The Barbie trend has not gone unnoticed in the world of promotional products. Leading suppliers in the industry are catching up with retail fashion brands by introducing pink shades. Just like the fashion world, promotional product leaders are incorporating vibrant hues, reflecting the popularity of the Barbie trend this year.
Spector & Co has jumped on the Barbie trend bandwagon and released an entire commonsku collection of Barbie-inspired merchandise. Embrace the magic of Barbie with their fabulous range of products that capture the essence of Barbie!
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The Barbie trend has sparked our creativity at commonsku, leading us to curate our very own all-pink collection!
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PRO TIP: Distributors on commonsku have access to Supplier Collections, curated groupings of new and exciting items created around a release, trend, or timely theme, and can add these product ideas to their Presentations and Shops for their clients with just one click!
Barbie Merch is Fire
Billie Eilish has made her mark in the Barbie world with an exciting collaboration that brings together her edgy and artistic style with the timeless allure of Barbie. The result is a cutting-edge yet classic collection that perfectly captures Billie's individuality while honoring Barbie trend.
Even Burger King couldn't resist the allure of the Barbie trend, and they recently hopped on board by introducing the Barbie Meal in Brazil. This delightful collaboration combines the world of fast food with the magic of Barbie, creating an experience that both kids and nostalgic adults can enjoy.
Combo BK Barbie™️, já disponível em todo Brasil 💅 pic.twitter.com/qjD9ONB8P8
— Burger King BR (@BurgerKingBR) July 12, 2023
Ultimately, by ensuring you keep your finger on the pulse of the industry’s, and the world’s, most exciting trends, you’ll be able to better suggest and inspire products with staying power.
Feeling inspired? Tag us on social @commonsku in your projects featuring the Barbie trend this season! We would love to see and share your work.
