Top Podcast Episodes of 2022!
In the last year, commonsku has accomplished a lot, and as the year draws to a close, we wanted to look back on our top three podcast episodes of 2022.
skucast is the podcast for entrepreneurs in the promotional products industry. skucast shines the light on our industry's best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business.
We’ve seen incredible growth and progress over the past twelve months. In addition to IGTV teasers, we introduced a YouTube playlist and increased listeners by 65%! The future of our podcast looks exciting in 2023 and beyond.
Thank you to each and every person who has been with us on the journey so far. We couldn’t have come this far without you – our readers, listeners, and supporters. We hope you enjoyed this year’s skucast as much as we did and we can’t wait to start sharing even more with you next year!
Episode 216: Into the Metaverse with Harper+Scott's Michael Scott Cohen
Harper+Scott is a name that is spoken of almost reverentially within the industry, their branding, their team, and their mission have all been behind a secret veil and there’s a reason for that: they’ve just been busy — cranking out innovation after innovation. We’ve been dying to talk to them for a while, so this episode is a dream come true for us (no wonder this episode exploded).
Episode 220: “The What, Why, and Wow of Marketing!” with Shelley Williams (VP Marketing, SanMar)
We were so excited to interview Shelley Williams from SanMar - one of the industry’s most impactful and innovative brands. What makes Shelley fascinating to talk to is that not only is she the VP of Marketing for a multi-billion dollar, but her experience gives her a unique perspective on both sides of the marketing brain: the creative side and the functional side, or what she calls the “what, why, and wow!” of marketing. It was an absolute joy to have Shelley on the show and have her share her deep knowledge of all things marketing.
Episode 224: The Meteoric Rise of Merchology (with CMO and Co-Founder Ally Ward Delgado)
We sat down with Ally Delgado to talk about Merchology’s meteoric rise in sales growth, its evolution from an online-only player to a fully consultative and service-driven company, its expansion into more sustainable practices, its brand Zusa, and more! This episode is a must-listen for anyone who wants to learn about the world of merch and how it’s changing the game.
skucast wouldn’t be where it is today without the support of our skummunity – thank you to everyone who has listened and supported us throughout the year and to any new listeners joining us! In 2023, we're excited to bring you more fun and insightful episodes, and we're looking forward to learning and growing together.
