Episode 305: Future Proofing Promo with Denise Taschereau, CEO, Fairware
At skucon in January, Denise Taschereau, the CEO and co-founder of Fairware, delivered a powerful talk titled “Future Proofing Promo,” and it was sparked by this question:
Does our industry have the resilience, nimbleness, and fortitude to meet the demands of today’s buyers? If not, what are the core requirements we’ll need to not only meet today’s demand, but also lead the next generation through high-impact, conscientious merch experiences?
Denise is the CEO and co-founder of one of the industry’s most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.
Today’s episode is a live recording from skucon, held in Las Vegas in January.