Episode 293: Genumark’s US Expansion, a chat with Stephen Musgrave (EVP, Sales & Marketing)
Stephen Musgrave is the Executive Vice President at Genumark, the largest Canadian-owned distributor and one of the largest in North America. Genumark has been recognized as one of Canada’s Best Managed Companies, is a 13-time Prix Image Award recipient, and was honored as one of Counselor Magazine’s Best Places to Work. With its 42,000-square-foot sales and distribution facility and over 100 full-time employees, Genumark serves over 2500 active accounts.
Prior to merging with Genumark, Stephen was the Executive Vice President of Sales at Rightsleeve and under his leadership, received numerous industry awards, including a PPAI Web Award, Counselor’s Best Places to Work, and multiple PPPC Awards.
As a musician and artist, Stephen brings a unique perspective to the business, developing a wide array of improvisational, creative solutions for his customers while building a bold, imaginative team in one of the most respected distributor companies in the industry. And now, Canada’s elite team of pros at Genumark have made a major expansion into the US, recruiting one of the industry’s most revered sales leaders: Johanna Gottlieb, who is now Genumark’s Vice President of Business Development.
Today we talk with Stephen about this expansion, and how values played a crucial role in recruiting one of the most sought-after talents in the biz; plus, Stephen breaks down a tactical sales tip for newbies or seasoned pros, called the 5-3-1 rule, a concept he coined and shared at skucamp in Austin, resulting in one of the most practical and inspiring sessions of the event.