Episode 263: The Critical Components to a High-Performing Website (with Luke Williams, commonsku's Digital Marketing Manager)
This year, many distributors are in the process of rethinking their brand strategy and their visual identity, including, of course, their digital presence, and whether you are doing this or not, there are some big changes coming with Google Analytics on July 1 that everyone needs to act on now, which is why we invited our in-house expert on Digital Marketing, Luke Williams, to the skucast to talk about these topics. Luke is a digital marketing specialist in web enhancements, google analytics, paid and organic search, and more. Today we talk about:
What he considers the most important elements on your website
Which factors can affect the performance of your site the most
Whether to outsource to a specialist like Luke or bring that expertise in house
Where to make your biggest investments
The potential impact of AI on search
To help even further, we published on our community page, an article featuring even more tips by Luke; the article is about the 3 steps you can take to unlock an effective website design, so, our recommendation is, listen to this episode first to hear Luke’s suggestions and then, visit community.commonsku.com where we have a blueprint for the 3-step process to get you started.
Resources mentioned in this episode:
Google Analytics change
Andy Crestodina’s 20-point checklist for a high-performing homepage
WAVE: web accessibility evaluation tool