Episode 255: CRO Secrets to Driving Sales Success
In today’s episode of the skucast, we’re bringing you a live session recorded at skucon 2023, “CRO Secrets to Driving Sales Success.”
The chief revenue officer role is fairly new for the promotional products industry, but the role has been a critical success in many other industries. The CRO focuses on how to align all parts of your business -sales, marketing, service- toward a common goal: Growth and profit.
The CRO is also the head sales coach, providing coaching advice for sales professionals to help them perform at their optimum level. In today’s skucast, with three of the industry’s top sales leaders, we’ll explore:
How to be a better sales coach for you and your team
How to create more alignment between your sales and marketing initiatives
How to think holistically about driving revenue across multiple client verticals
And ways in which suppliers and distributors can work better together toward growth.
Our panel is hosted by Catherine Graham, commonsku’s CEO, and our guests are Trina Bicknell, CRO of HPG; Sam Kates, Chief Sales Officer for Spector and Co.; and Holly Brown, Chief Revenue Officer at Polyconcept.
Join us as we share CRO secrets!