Episode 177: Swag in Space with Lee Fine, Juice Marketing
Lee Fine is the co-founder and the head of sales and strategy at Juice Marketing, a marketing production house focused on creating interactive experiences, which includes disciplines like branded merch, web development, and video production, fulfillment, print, and creative services too.
Juice Marketing’s clients are some of the most enviable brands today: Apple, Google, Amazon, Boeing, the Yankees, the Giants, the Seahawks, bumble … the list goes on. Lee is entertaining, surprising, always insightful and the bringer of stories. He studied film in college which taught him how to think from the viewer’s perspective and it’s where he learned that every detail matters, a few of my favorite Lee-isms “I challenge the why and create the why not.” or another one “We eat with our eyes first.”
Today, In addition to the Boston Marathon story, we also talk about the Blue Origin story and what they are doing to help their clients orbit planet earth. We also talk about:
How to vet projects outside of your scope
How they fit the various services they offer into each client opportunity
The importance of getting at the table early with clients