Episode 175: The Branded Things with Sarah Whitaker
Sarah Whitaker is the Owner and Client Success Manager for Williams Advertising and the founder of its newly launched division called Branded which you can find at thebrandedthings.com.
What Sarah does so incredibly well is that she obsesses over the user experience. And being a native to all things digital, she naturally bridges human-to-human engagement with digital sales proficiency. This “engagement commerce” we’ve been talking about for a while now: Sarah’s doing it!
She stormed into the traditional business model at Williams and Co with her trademark positivity, expanded their services to include social media marketing, digital marketing and more.
Sarah knows the client well because she was the client, before heading down her current path, Sarah worked in corporate marketing.
What I love the most about Sarah is that she moves fast, she’s constantly in sales beta mode, and open to exploring new channels for sales and marketing.