Episode 174: How Marketing AI Boosts Your Competitive Edge
In 2021 alone, Gartner projects artificial intelligence will create $2.9 trillion dollars worth of business value, and create 6.2 billion hours of worker productivity globally. Last week, Drift and the Marketing Artificial Intelligence Institute released the 2021 State of Marketing AI Report, a massive research project that included insights from marketing professionals on how AI is impacting their businesses and driving results for their future.
Our guest today is Paul Roetzer, Paul is the creator of the Marketing Artificial Intelligence Institute and is the founder of the agency PR 20/20. He’s the author of a book many of you know, The Marketing Agency Blueprint and the book The Marketing Performance Blueprint. Today, I talk with Paul about the results from this landmark study, but I chat with Paul not just as the preeminent leader of AI progress in marketing but also as an entrepreneur and marketing professional himself. We talk about using ai to drive revenue, to radically accelerate your team’s productivity, why AI is crucial for strategic thinking and planning, and how to implement AI in your business in a way that transforms theory into practice.
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