Episode 170: "Do Less and Obsess" with MarketingProf's Ann Handley
She has nearly 500,000 followers on Twitter, and over 400,000 LinkedIn connections, her personal newsletter has over 40,000 subscribers, and these aren’t just numbers, these are people who passionately follow what Ann shares, which is why Forbes once cited her as the most influential woman in social media.
Considered a digital pioneer, Ann Handley is the Chief Content Officer of MarketingProfs, she is also a speaker, and author of the Wall Street Journal best-seller Everybody Writes, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Today’s conversation is also such a joy for me because Ann is my hero, she is the world’s first chief content officer, and I have been friends with Ann for over a decade, she has been a constant influence in my journey and she’s truly an amazing human being who is as lovely in person and up close as you might imagine.
What I love about Ann is that she empowers us to escape marketing mediocrity and she compels us to do work we’re proud of, Ann is also our opening keynote speaker at skucon on January 7th where she will share “The Big, Bold, Brave New World of Content and Storytelling.”
Just us today as Ann and I talk about doing the right kind of marketing, right!