Episode 147: Mastering Kitting Projects with Matty Toomb of Profill
It seems that most of us in the business are suddenly creating more and more kits for customers: work from home kits, welcome back to work kits, and safety kits, and these kits are complex, containing multiple products with destinations to residential and even international addresses.
Campaigns like these are an amazing opportunity to create a unique experience for your customer and their audience, and since so many of us are getting into knitting projects, I thought it would be helpful to have a highly tactical conversation with a campaign, kitting, and fulfillment expert to chat about all the important aspects: creative, design, messaging, packaging, building an unboxing experience, freight, plus, how to price these complex projects.
Our guest is Matty Toomb, Vice President at Profill. Matty has worked in the promotional industry for 30 years for some of the most well-known firms, soaking up best practices related to culture, creativity and operations. He has won 5 Golden Pyramids and 4 Addy Awards, demonstrating a creative approach to the business while continuing to develop professionally by getting his Certified Project Management degree. After writing over 16,000 orders as a distributor he joined Profill Fulfillment in Cincinnati, OH, two years ago. It’s a perfect position for Matty because he understands the needs of the distributor, the client, and the end-user.
Join us as we help you build better, more profitable kits!