Bobby Lehew Bobby Lehew

The Backpack: Issue #37

In this issue: Return of the statement tee; May means commonsku University!; Harry Style’s + Pleasing merch; Merch wrapped in butcher paper?

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Bobby Lehew Bobby Lehew

The Backpack: Issue #36

In this issue: KFC’s pop-up. Pixel (80s) merch. Pride inspo. Lays + Lionel Messi. AI Package Design.

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Bobby Lehew Bobby Lehew

The Backpack: Issue #35

In this issue: Numo + Created Co: Two Iconic Brands; The ACLU’s 4/20 Merch Collection is 🔥; What is SEPTA and why is its merch going viral?; The first wearable AI is here

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Bobby Lehew Bobby Lehew

The Backpack: Issue #34

In this issue: Aldi’s Rizz Game, Insane; 1,000 Miles Across Texas; Is Your Nat’l Park This Cool?; “Ciao Down”

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Bobby Lehew Bobby Lehew

The Backpack: Issue #33

In this issue: What is Re-Commerce?; Make Your Team a Profit-Making Machine; The Golden Age of Movie Merch; The $2.99 Tote Causing Chaos

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Bobby Lehew Bobby Lehew

The Backpack: Issue #32

In this issue: Kids of Immigrants Merch; From The Bachelor to Generous Coffee; Lego’s Rad Merch Survey; Taylor Swift’s Merch Needs Your Help

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Bobby Lehew Bobby Lehew

The Backpack: Issue #31

In this issue: Brooklyn Circus: A Masterclass in Merch; Future Proofing Promo; Logo Slapping vs. Marketing Genius; Supply Chain Tariff Wars

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Bobby Lehew Bobby Lehew

The Backpack: Issue #30

In this issue: Miller Lite’s merchified beer run; 10 visionary ideas shared at skuconX; “Big dumb cups” making big news; Who’s better at merch? Dems or Republicans?

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Bobby Lehew Bobby Lehew

The Backpack: Issue #29

In this issue: Luna Luna Art Park Merch: Unearthed from 1987; The Brand That Gets Remembered Gets Bought; Is This the New Merch Anthem? “Swag Surfin”; Sick Saltburn Merch?

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Bobby Lehew Bobby Lehew

The Backpack: Issue #28

In this issue: Hottest Thing on the Menu is Merch; Come Hang with Us at Expo!; Get Ready to Embrace “Quiet Outdoor”; The Luke Combs Tumbler Debacle

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Bobby Lehew Bobby Lehew

The Backpack: Issue #27

In this issue: Pantone’s Peach Fuzz (Color of the Year); Year-End commonsku Recap!; ACH Payments with Stripe are here!; Heinz is Serious About Protecting Their Brand Color; Pinterest’s Annual Trend Report

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Bobby Lehew Bobby Lehew

The Backpack: Issue #26

In this issue: Wonka Merch the New Barbie Merch?; Your 2024 Goal Planning; New on commonsku: Supplier Spend Report!; Behind the Stanley Cup Car Fire Story; Why 2025 Political Candidates Love Merch

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Bobby Lehew Bobby Lehew

The Backpack: Issue #25

In this issue: Upcycling is HOT!; Your 2024 Goal Planning; Our Merch, Ourselves; Fairware’s (awesome) Impact Report

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Bobby Lehew Bobby Lehew

The Backpack: Issue #24

In this issue: commonsku in the News; Not Your Average Cannabis House; The first major player to drop an AI Creator for merch has arrived; skuconX is SOLD OUT!; Ace Hotel is easily one of our fave merchifiers

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Bobby Lehew Bobby Lehew

The Backpack: Issue #23

In this issue: CEO Summit: Trust, Transparency, and Change; Drake Uses Bat Signal to Hand-Deliver Merch; Spotify Drops Merch Hub to Highlight Your Embarrassing Listens; Get Your Tickets Before They’re Gone!; Emily Ratajkowski’s Literary Merch

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Bobby Lehew Bobby Lehew

The Backpack: Issue #22

In this issue: Covetable Merch with Butterfly Cannon; Ryan Reynolds Needs Your Help with Merch; The Return of Event Merch; skuconX!; Pokemon + Van Gogh = Uh Oh

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #21

In this issue: The Merch Multiverse (Behind the Branding!); Vibe Check: My Muy Bonito Guayabera; Trends alert: Creator-Driven Merch; skuconX is Selling Out Fast!; Neuromarketing Makes My Brain Hurt

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #20

In this issue: The Astonishing Growth of Delegate CX; $70k Grizzly Merch & Zac Efron; A Few Short But Important Lessons via TikTok; skuconX is Live!; YETI’s Environmental Mic Drop; Customize to Strategize!

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #19

In this issue: commonsku Brings on Investment Partner; Merch Boosts Music Sales to #1; Meme Merch Drives Pres Campaign Traffic; Grow Your Team with Global Talent; Stop, Just Stop

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Ksenia Denisova Ksenia Denisova

The Backpack: Issue #18

In this issue: [Brand] Fuel for Good!; The Politics of Power Merch; Merch Vids: Up-and-coming Trend; How to Work with (Almost) Anyone; The First AI Merch Experience?; DCX x commonsku

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