Episode 215: Transitioning a Legacy Business for Growth with Genumark's Mitch Freed & Mark Freed
Genumark is the largest Canadian owned-distributor and recently named Mitch Freed its new Chief Executive Officer. Mark Freed served as the company’s top executive for 27 years and Mitch -prior to joining Genumark in 2017- worked as a Strategy Consultant in KPMG’s Management Consulting Practice and was the Co-Founder and General Manager of an experiential entertainment company.
Most recently, Mitch led the Genumark sales team as Executive Vice President of Sales & Strategy. He also quarterbacked Genumark’s acquisition of Rightsleeve in 2019. Today, we talk about:
The succession planning behind their decision
Practical advice on leadership transitions
How to change a legacy business while staying true to your core
We dig into Mark’s journey as he reflects back on one of the most successful and storied careers in the business
Mark’s advice for leaders
And we talk with both Mitch and Mark about where we should be focusing on our energies now
Join us for a chat with our friends, Mitch and Mark!