Episode 156: Caring Beyond Commodities with Nevin Bansal
Nevin Bansal is the founder of Outreach Promotional Solutions, a promotional products distributor and digital market agency located in Columbus, Ohio. He is also the founder and executive director of Small Biz Cares, a non-profit organization that inspires small businesses to positively impact their community.
Nevin has a background in financial accounting and strategy, working previously for Nationwide Insurance and the Ford Motor Company. He is a board member of the Better Business Bureau of Central Ohio, Greater Cleveland Partnership, and COSE. Nevin has an MBA in corporate finance and strategy from The Ohio State University Fisher College of Business and received the 2007 Pace Setter Award.
Nevin joins me today to share how the Elevate program at Outreach Promotional Solutions helps small businesses and non-profit organizations tackle their toughest marketing challenges. He shares how his team helps companies create strategies to enhance digital revenue streams through marketing, planning, and transparency. He discusses the principles of partnership marketing and highlights why differentiation and the branding of unique solutions are critical for small business success. Nevin also reveals how Small Biz Cares helps business owners and entrepreneurs give back to the community and find fulfillment.
“More and more companies are investing in digital marketing in different ways, and this is becoming more critical and complex..” - Nevin Bansal
We also discuss:
How the Elevate solution helps small businesses and non-profits tackle their biggest marketing challenges
Why Nevin's team focuses on identifying goals, strategies, and pain points
Why small businesses need to develop digital revenue streams
How collaboration tool are used to create monthly plans
The challenges many companies face with digital planning and the importance of transparency
How the minimal spending thresholds work with the Elevate program
How Outreach Promotional Solutions increase exposure through partnership marketing
Nevin's inspiration for starting Small Biz Cares and how it helps small businesses give back to the community
Why small businesses should focus on differentiation, developing unique solutions, and branding them
How to find fulfillment through your business by doing good in the community
Resources Mentioned: