Whiteboard Wednesdays: What is CRM?

1 min read

Welcome to a new video series called  “Whiteboard Wednesdays” where we take complex ideas and make them simple!

It’s fast, fun, informative, and can be viewed in a matter of minutes.

Our first topic was “How to Set Sales Goals,” and this week’s topic: What is CRM?

There is a lot of confusion around Customer Relationship Management tools, what they do and what they don’t do for your business. In this episode, Catherine Graham, commonsku’s CEO, discusses what a CRM is and what segmentation and capturing interactions can do for your promotional products distributorship:



For more information, check out our post on how distributors can use marketing automation and CRM together.

commonsku is an effortless business management platform that empowers you to process more orders and handle more business. Learn more at commonsku.com.

Also published on Medium.