skucast episode 4: Imaginative Selling with Bill Petrie

Our episode today is another part of our skucon Chicago speaker series. This is where we track down our speakers who will be joining us at skucon in Chicago on July 12th.

Our guest is Bill Petrie. Bill is the founder and CEO of Brandivate. Brandivate offers executive team outsourcing services to distributors and suppliers in the promotional products industry. After 15 years in the industry, Bill brings a wealth of experience to coaching sales teams, creating successful marketing campaigns, executing recruiting strategies, and creating and delivering RFP responses.

This episode is all about imaginative selling. We’ll discuss Bill’s upcoming workshop at skucon, the 3 traits a successful modern sales person has, and shifting the conversation away from price.

ICYMI: you can complete our skucast survey and tell us what topics you want covered on the podcast.

Happy listening!


skucast explores the Who, What, Why and How of the promotional products industry. It shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business. You can subscribe at iTunesStitcher or through our blog.

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