In today’s episode, we explore the world of marketing automation. For those of you asking yourself “what the heck is marketing automation?” it’s the technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. You’ve likely seen marketing automation before if you have ever filled out a landing page, received a series of emails from a company educating you about their product or even entered a contest online.
skucast is the podcast for entrepreneurs in the promotional products industry. skucast shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business. skucast is the official podcast of commonsku.