Episode 43: Jake Malishkevich: Adwords, Process, and the Tireless Optimism of an Immigrant’s Entrepreneurial Journey

1 min read

Born in Russia, Jake Malishkevich and his family immigrated to the United States when he was three years old; they had only $500 to their name.

With his aunt as their sponsor, they lived in a one bedroom apartment with another family of four.

Fast forward, and a young Jake Malishkevich grows up, learns to sell, and discovers he excels at it. In 2006, he joins Axiz group, a promotional products distributor. Realizing there is huge potential for online business, Jake convinces the company owner, Joel Gross, to make a small investment. With this investment and a borrowed book on HTML coding, Jake launches a website that lands a $10,000 order on the first day the site goes live.

Within two years, Promodealer is generating over $5,000,000 in annual revenue with a 90% reorder rate. In the past 11 years, Promodealer has grown from 1 employee to 15, and works with clients such as Warner Bros, MillerCoors, 5 Hour Energy, the Super Bowl Hosting Committee and many more.

We sit down with Jake to learn about his journey and mine the lessons he has learned, including:

  • The importance of Google AdWords then and now
  • How process is the most important part of a new salesperson’s training (and a distributor’s growth)
  • Navigating the online world of trendspotting with products
  • How Amazon and Wal-Mart entering the industry is a non-issue

We always have insightful guests on the skucast, but one thing is for sure about this episode: you’ll be fired up after hearing Jake’s optimism about the future of the profession and the opportunities for distributor-entrepreneurs today.

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Also published on Medium.