Episode 9: Trade Show 101 with Ben Baker

Our guest today is Ben Baker, President of Your Brand Marketing in Richmond, British Columbia. Ben has been in the promotional products industry for nearly a decade. He has attended many trade shows and conventions for promotional products and provides fabulous advice on how and why you should incorporate promotional products into your exhibit, as well as what to wear and what mistakes to avoid. Ben is incredibly passionate about helping his clients reach the right audiences through their marketing efforts and why he feels that trade shows and conventions like skucon can be a powerful way to promote your business.

In this episode, Ben and I cover a lot of ground, talking about the ins and outs of trade shows and how they can generate high ROI. Ben explains exactly what you need to do before, during, and after a trade show to ensure positive results from your investment. Happy listening!

skucast explores the Who, What, Why and How of the promotional products industry. It shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business.