Episode 28: Building a Highly Valued Distributorship with Anthem Branding's Ted Church


“Where have you been? Thank God we found you!”If you hear this phrase from your prospects and clients, then you know what it means to have gone through the long, difficult process of developing a unique value proposition for your business.This is a phrase that Ted Church, the CEO at Anthem Branding, hears frequently from his clients. Anthem Branding grew from Ted’s garage into a multi-million dollar branding and merchandise agency working with such high profile customers as Burton, Google, and MTV. Ted and his team prove that innovation and your unique identity almost always stems from not saying ‘no’.In this episode, you’ll learn about Ted’s passion to distinguish himself and his company from the plight of the “me, too” promotional world and you’ll learn about his journey from atypical promotional company to a discerning agency that works with customers who value his service. “We are not the right fit for everyone and not every client is the right fit for us,” Ted says. In this conversation, we discuss:

    • How to discover your UVP by working with clients that you relate to
    • How to turn the art of self-promotion into a brand experience.
    • How to develop your design eye so that you can develop stronger campaigns for your clients
    • How to replicate your passion and activate a team to carry out your brand mission
Ted will be speaking at our skucamp event in Palm Springs in October but for a sneak-peek of his workshop, tune in and learn more about how to build a brand experience that customers love.skucast is the podcast for entrepreneurs in the promotional products industry. skucast shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business. skucast is the official podcast of commonsku.You can find this episode of skucast, and others, on iTunes, Stitcher and our SoundCloud page.