Episode 16: Creating an Effective Marketing Plan with Lee Strom


This is part two of our special series focused on how to do marketing right.

In part one we explored how distributors are using marketing effectively with Sam Brown, Marketing Director of BrandVia.

In part two we look at the world of marketing from the supplier perspective with Lee Strom, Chief Marketing Officer for SanMar.Lee is based out of SanMar’s headquarters in Seattle and has been with the company for the last 15 years. In his time at SanMar, the company has tripled in size and it’s not a stretch to say that marketing has played an important role in that growth.

In this episode, we are going to the learn about the art and science behind creating a marketing plan that delivers strong results.

skucast explores the Who, What, Why and How of the promotional products industry. It shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business.