How to Create Killer Swag
“Start with the problem, not the product.” https://youtu.be/IirVHJJsyLEWith those words, Mark Graham sparks an epic exploration into what goes behind the process of creating killer swag for customers.Together, with Denise Taschereau, CEO of Fairware, and Brandon Mackay, CEO of Snugz USA, and recorded at skucamp in sunny Palm Springs, CA, Mark uses the skucamp swag collection as a backdrop to explore the idea of how we can build better campaigns for our clients. In this video, the crew discusses:
- The instinctual creative brief that they each go through when first asked to source a product.
- How there are no details, everything matters.
- The power of context for an effective brand experience.
- How to expand a customer's vision of a project and ask the right questions.
- How suppliers and distributors can collaborate better together to create lifestyle merchandise.
- Nike's #1 rule for connecting product to authentic customer experiences.