Episode 37: Global Growth and Epic Sales! An Interview with Andy Thorne of UK-Based Distributor Outstanding Branding


What does it take to grow a global brand?

Apparently, it takes grit, sass, and a lot of beer.

At least … that’s the impression Andy Thorne with Outstanding Branding might give you.

Make no mistake, behind the good times and cool-factor of the UK based distributor is a serious company making a big impact on the international scene. Andy Thorne, Co-Founder and Sales and Marketing Director at Outstanding Branding, was our special guest at commonsku University at The ASI Show Chicago.

Headquartered in London, with locations in New York and Hong Kong, Outstanding Branding is a charter member of the BPMA (British Promotional Merchandise Association), members of ASI and PPAI, and they have quickly become one of the most admired companies in the industry, regardless of which side of the Atlantic you are on. With his amazing business partner Sarah Penn (who joins the recording toward the end of the conversation), they have over 20 years of experience. Both Sarah and Andy were featured on ASI’s Hot List and this year, Outstanding Branding was recognized by PPB Magazine as one of the Greatest Companies to Work For.

You’re in for a wild ride and a (somewhat) sober discussion about the realities of partnerships, building a brand, utilizing a business coach, healthy margins, workplace culture, and more. No topic is off limits in this no-holds-barred and freewheeling conversation, we hope you learn and laugh with us as we talk global growth and epic sales!

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