Episode 117: The 5 C’s of Creativity

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It is said often that we are a very creative business.

And though creativity is at the heart of our industry, there is very little discussion or training on how to be more creative and how to inspire our teams to tap into their creative potential.

In this episode, Mark Graham and I grapple with tactical ideas on how to be more creative (and not just artistically), we explore the subject of creativity from creative sourcing to creative design, we discuss:

  • The 5 C’s of creativity and how understanding them can unlock your immense capacity for creative problem solving

  • How your personal passions inform your best work

  • Why many people get their most creative ideas while they are in the shower our out for a walk or during their commute

  • The difference between creativity and ingenuity

  • Brian Eno, Promokitchen, and a “scenius”

  • And the story of how a simple boring white mug -with a creative message- earned Microsoft over $1 million worth of free PR and more!

Resources references in this episode:

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commonsku is an effortless business management platform that empowers you to process more orders and handle more business. Learn more at commonsku.com.


Want to receive more helpful articles and tips on how to grow a thriving promotional products business? Subscribe to our blog and we’ll deliver weekly ideas straight to your inbox!

commonsku is an effortless business management platform that empowers you to process more orders and handle more business. Learn more at commonsku.com.