85% of the top 40 suppliers are already participating in Promostandards. Everyone now knows this is race. And just like those days of faster lead-time adoption, it’s not the big that will eat the small, it’s the fast that will eat the slow.
Last week, the news hit the industry that Genumark acquired RIGHTSLEEVE. Today on skucast we're joined by co-founders Mark and Catherine Graham for an interview on their experience and the lessons learned.
It is said often that we are a very creative business. And though creativity is at the heart of our industry, there is very little discussion or training on how to be more creative and how to inspire our teams to tap into their creative potential.
What do you aspire to? How do you separate yourself from the competition in a way that ignites the imagination of all of your stakeholders: clients, employees, suppliers, and community? And what does it really mean to be a creative consultant in a product-driven business?
#promochat is the industry’s digital water cooler, the weekly chat on Twitter where industry’s thinkers gather together to shape trends, explore new ideas, and discuss progressive issues that grow and challenge the modern distributor.
Eric Granata is the VP of Business Development at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and collateral printed materials through private-label, e-commerce company stores.
Gillian Hammond, Senior Account Manager at Brand Fuel, Inc. With over fifteen years experience, Gillian has worked with clients all over the world in developing creative and effective promotional product campaigns.