What should I write about today? Who do I want to reach? What’s the purpose of my post?
These are some of the thoughts that run through my head when I sit down to write a blog post. They’re important questions to consider especially since blogging has become such an integral part of an online marketing strategy, whether you’re a small business or multinational company.
When I sat down to think about what my first post on the commonsku blog would be about, I started to consider what I know about blogging and thought it would be fitting to share a few simple tips that you can use to take your blog posts from just good to great.
1. Know Your Audience
Before you do any writing, have a clear understanding of who your target audience is and what they want to read about. Consider what you already know about your audience when you are coming up with a topic for your post and stay within their interests.
Check out the commonsku blog for an examples on targeting specific audience.
2. Choose a Topic
Make sure you are focusing on writing quality posts instead of being fixated on how much blogging you are doing to keep your readers coming back. Your topic can be pretty generic to begin with; start by choosing a working title for your post and let that evolve as you hone in on exactly what it is you would like to cover. Do a quick scan of your social feeds and make sure your topic isn’t overly saturated by other sites.
Take a look at this post Mark wrote about sales that combines his knowledge of the topic and his personality: Everything I Learned About Sales, I Learned From High School.
3. Organize Your Content
You’ve selected your topic and done some research and now you have an overwhelming amount of content. Remain focused and try to keep the post clear and concise. Always consider your reader: where and when will they be reading this? Pick the best of the information you’ve gathered to use and if you still feel like it’s too much, try breaking down the content into a series of posts.
4. Start Writing
Don’t get too caught up on how exciting or engaging your post is just yet, that’s what editing is for. Write what you know. It may seem like an obvious statement but your readers will appreciate a piece that is based on knowledge and experience but that also shows your personality.
5. Add a Call-To-Action
You’ve drawn a potential customer to your site with your content, great! Now what? Have a visible call-to-action in your post for them to complete with their information so that you can capture it and nurture them as new leads. CTAs are also good if you have an offer associated with your topic like a free ebook or webinar available for download.
6. Edit, Format & Optimize
You’ve written your post and you’ve put time and effort into making it worthwhile. Consider search engine optimization and impact. Is your title short and sweet and contains keywords? Are those keywords in your meta description? Are those keywords also in the body of your post? Do you have links and CTAs?
Consider this post as an example: the keyword “blogging” was tagged and identified, included in the title, meta description, URL, and body of the post.
There you have it! You don’t need to be an expert blogger to benefit from this important component of online marketing, but a little planning can really help you build a deeper relationship with those prospective customers who are visiting your site.
Like what you’ve read? commonsku has plenty of marketing, sales and user tips to share with you. Take a look at our Workplace Series which includes insights on the future of the promotional products industry and how to position your company for success. (It’s also great example of our third tip, organizing your content and breaking it into a series of posts)