Unless you’ve been living under a rock the past few weeks, you’ve heard about Pokemon Go. It’s shot to the top of of the download charts in Canada, U.S., Australia, New Zealand, and has surpassed well-established companies like Twitter, Whatsapp and Snapchat in the amount of time users spend in the app each day.
While you may think this mobile game is a passing fad, the impact on how businesses will compete in future augmented reality and geographically-enhanced apps will be long-lasting. Instead of discussing how brick-and-mortars can leverage the app, this post will focus on how distributors can get in the Pokémon Go marketing game and appeal to their clients interested in catching new business opportunities.
Consider products that tie into playing the game
Pokémon Go is a very battery-intensive game; players will need to charge their phones regularly while playing. You can try running an email marketing campaign suggesting branded power banks and portable chargers to your clients which they offer at their shops, restaurants, etc…
Offer incentives to specific teams
In the game you must join a team – Team Instinct (yellow), Team Mystic (blue) and Team Valor (red). You can take advantage of this by offering incentives for different teams on different days; for example clients who are on Team Mystic receive 10% off their orders for one day only.
Share tips and show participation through social media
A lot of businesses struggle with appealing to millennials. Use your social media outlets to let followers of your brand know what’s happening in your area and share some photos of the Pokémon found around your office.
As more AR games are released and prove to be as popular as Pokémon Go, businesses will have an entirely new marketing strategy at their disposal; luckily, these strategies cost virtually nothing to employ.
For some additional lessons you can learn from Pokémon Go’s success, check out this great post from Adweek.
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